joey james

Brand Identity

Joey James is a boutique children’s fashion label that designs products for active mothers who embrace adventure.


For its founders, motherhood opened up a world of magic and wonder, as well as a world of equipment and accessories that complicate everyday life. Joey James is committed to simplifying the lives of active mothers by reducing the burden of planning.

Ghost Lab partnered with Joey James to develop a visual identity that captures the hearts of adventure seeking mothers and their little ones.

Team Members

Edwin Lee
Visual Design

Industry // Fashion