Digital Publication

Pivotal believes change should be expected, embraced and incorporated continuously through development and innovation, because good software is never finished. Built to Adapt is a digital publication showcasing stories and insights on how software is changing the way businesses are built.


Ghost Lab worked with the Pivotal team to develop a visual identity for the Built to Adapt publication. We set out to create an identity that reflects the spirit of stories told through the publication while feeling connected to the Pivotal brand.

Built to Adapt

Industry // Technology